According to the Borrell Research report . .
* Local online revenues are expected to grow by 46% to $3.9 Billion
in 2005.
* The biggest benefactors in this surge? Online properties for
radio and TV stations.
They experienced 94% and 58% jumps, respectively, in Web revenues
in 2004, and have the unique differentiator from other local media
in the ability to take advantage of the broadband boom through
innovations like pod casting and streaming.
Partnering for Profit/ World Wide Talk Radio
Prepared from Arbitron/ Edison Media Research
*"Internet and Multimedia 2005; The On-Demand Media Customer"
* Nearly 1 in 3 Affluent Americans is a Heavy On-Demand Media
Consumer
* Eight in 10 Americans have Internet access from any location
* The number of Americans who made a purchase from a Web site
in the past week has more than tripled since 2001.
* The ability to "listen to content not found elsewhere"
. . . and hear a clearer signal/sound are the main reasons they
listen to Internet radio.
* Internet radio is increasingly used as a sound track for the
online shopping and buying experience.
* Internet Broadcast users are educated and upscale compared to
the rest of the Internet population.